Google Tag Manager integration
With Google Tag Manager you can manage your Analytics events, Adwords
conversion tracking, remarketing, etc. in one place. This module allows
you to integrate Google Tag Manager to your site.
All you need is insert your container id to configuration of this extension.
Where to configure the extension?
System > Configuration > Google Tag Manager > Configuration.
Extension features:
- Support multi-store
- Support transactions (ecommerce tracking)
- Support remarketing
Transaction features:
- Support all product types
- You can specify a name of your shop for each store
Remarketing allows you to show ads to your past site visitors and
customize those ads based on the section of your site people visited.
With dynamic remarketing, you can take this a step further, and show
your site visitors an ad with the specific product they viewed on your
site.